![]() ![]() Pendo was able to provide its software product to businesses easily and without involving developers. Of course, having an effective product that’s easy to implement is the best pitch. Although it’s a great problem to have with a ton of upside, one area of focus must be on educating prospective buyers. It’s another category altogether to create a new product market. Todd Olson, the CEO of Pendo, explains his strategy.Main TakeawaysCreating a New Product Market: Many companies disrupt a current market. Only from this position of utility and stability can a business secure other territories. But in order to expand into another region, one corner of the market has to be secured first. The summary for this episode is: Every company wants to grow their market. For more information, visit: is a podcast episode titled, Creating a New Product Category with Todd Olson, the CEO of Pendo. ![]() Pendo is headquartered in Raleigh, North Carolina and has offices around the world. Through Mind the Product and customer communities, sponsored events and a podcast, Pendo aims to support the success of product and digital leaders everywhere. Pendo customers include the world's leading companies, including Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. Pendo's product experience platform allows companies to make product intelligence actionable with speed and scale, giving rise to a new generation of companies that put product at the center of everything. Pendo's mission is to elevate the world's experience with software. Additionally, Olson was named a winner of the 2022 EY Entrepreneur of the Year for the Southeast, as well as a Top Power Player by Business North Carolina Magazine. Pendo also earned placement on the following lists: The Triangle Business Journal's Best Places to Work, The Software Report's Top 100 Software Companies, and Best Leadership Teams by Comparably. Additionally, Sarah Collin was promoted to managing director, Australia, Bryon Coro to senior vice president, go-to-market operations, and Tiffany Chin to vice president, design.Īwards: Pendo made the Forbes Cloud 100 for the fifth year in a row and the Inc. Headcount: Pendo added several new executives during the quarter, including: Spencer Earp, managing director, EMEA, and Yezi Peng, vice president, revenue operations. Speakers included executives from leading tech companies including Chatwork, Yappli, and Kokopelli. Pendo also held its first flagship event in Japan, the Digital Adoption Forum, drawing more than 1,200 people from Japan's top enterprise and startup companies. Global momentum: A new central London office and EMEA managing director enable Pendo to meet rising local demand and empower European businesses to put product at the heart of their strategy. Michio Kaku and Writer Sophia Chang, and a product-inspired performance by improvisational hip-hop comedy group, Freestyle Love Supreme, involving the audience. Headliners include Theoretical Physicist Dr. This year's product festival, with the theme of Product-Led Experience, provides an audience of product and digital leaders memorable experiences, new connections, and thought leadership and inspiration for their work. Pendomonium: Pendo's flagship annual event will be held live and in-person, on September 12-14, in Raleigh, NC. With additional data about devices in Data Explorer, customers can also gain insight into which devices, browsers, and operating systems their customers are using, and make better decisions about where to prioritize development efforts. New features in Data Explorer: Enhancements to Data Explorer give customers more power over their product data analysis, enabling them to compare and analyze an unlimited number of events to better understand the most and least used features. Pendo users can map their customer feedback requests to planned features and initiatives to show exactly how much revenue and input supports their roadmap decisions. Using powerful usage data, Pendo Adopt users can understand engagement with each guide, pinpoint where employees are getting stuck, and then deliver guides to drive the desired employee behavior and business outcomes.Ī new roadmapping experience: The new Pendo Roadmapping empowers product teams to combine customer feedback and market data to guide what they build next, and then communicate those plans to both internal stakeholders and customers. Cross-App Guides in Pendo Adopt: New capabilities help companies create and deploy step-by-step walkthrough guides across the multiple software applications that their employees use to do their jobs. ![]()
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